• How to evolve intranet platforms from static content hubs into dynamic, employee-centric digital workplaces that align with both business goals and real user needs?
• What are the biggest challenges in balancing governance, flexibility, and innovation—especially as intranets adopt AI, automation, and personalized experiences?
• How do we strike the right balance between automation (e.g., chatbots, AI-driven content) and authentic human connection in internal communication, particularly in hybrid or distributed workforces?
• What role do data, behavior analytics, and ROI measurement play in optimizing intranet strategy—and how can these insights be translated into real improvements?
• How to future-proof intranet platforms to keep pace with evolving technologies, changing workforce expectations, and new ways of consuming information—including AI-enhanced content and digital experiences?

• What does good data-driven employee communication look like?
• Global vs local – is there a need to adjust global measurement criteria to local specifics?
• How to design a comprehensive and accurate measurement framework for the comms channels?
• How to measure campaign effectiveness and what needs to be considered? 

Listen to three takeaways from the discussion rounds!